overcrowded / Projet Art Everywhere

Art Everywhere

Global and Chinese perspectives for innovation

China - Beijing

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What can artistic creation bring into the business world? Can we build bridges and work together? Those two worlds often misunderstand each other and they often believe their ways of apprehending the world can not match. However both focus on the characteristics of the society and they both find innovative solutions to handle society's concerns. Artistic creation is made of innovations that challenge all kinds of cultural and also artistic standards. For example digital arts tend to be more and more globalized, and they challenge cultural boundaries as well as academic standards. They rely on the capacity of thinking the world differently. That can lead to diverse kinds of innovation beyond the field of arts. To express one's creativity requires coping with a lot of constraints, and some artists push to technological innovation that reshape the frame of expression, communication, or organization for instance. In doing so, they forecast the great trends of the society. But artistic creation is also a behavior, a way of thinking against the tide, which can lead to all kinds of innovation. It helps us raise problems differently, and thus find more accurate solutions. How can the artistic world and the business world meet and work together?

- Program seminar October, 19-20, 2006 (conferences, round tables, exhibition)

- Discussion about Art Everywhere?

• Delineate leading usage trends. Artistic innovation can help us draw up a long-term prospective vision on what could be the services of the future.
• Develop a network of people who can help us bring these original approaches into our working methods, and share new ideas with other innovation-related companies.
• Stimulate researchers' creativity by opening their minds to other approaches towards innovation. This will be a cross-cultural dialogue: between technological methods and artistic approach, and between Asian and Western cultures.

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